RESPONSIVE WEB design
Responsive website for a bespoke travel company
COMPANY
Encompass
ROLE
UX/UI Designer
EXPERTISE
Research
UX/UI Design
Branding
Prototyping
YEAR
2025 - Present
The aim was to design a visually striking and user-friendly website that captivates users and inspires them to book their next trip.
Timeline
Set a clear 6-week timeframe to take the project from exploration to final design, balancing other projects simultaneously.
Background
Encompass reimagines bespoke travel planning with a user-focused website that simplifies the journey from inspiration to booking. Featuring calendar booking, immersive galleries, detailed itineraries, and a seamless contact form, it allows users to effortlessly explore and tailor their travel plans.
Trips are categorised by both atmosphere and experience type, enabling users to easily filter options that align with their preferences, whether they’re seeking relaxation, adventure, culture, or luxury.
With a focus on personalisation and convenience, Encompass sets a new benchmark for tailored travel, empowering users to create unique, unforgettable trips.
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimisation phases.
Research & Planning
Initiated the project by researching the unique challenges and expectations users face when planning travel experiences. Focused on ensuring the website would cater to a diverse audience with varying needs and preferences. Established clear research objectives to guide the process, prioritising inclusivity and usability from the start.
Design & Prototyping
Worked as the sole designer to create intuitive user interfaces and interactive prototypes. Iteratively refined designs based on user feedback, ensuring both usability and visual appeal were optimised throughout the process.
Implementation
Leveraged agile methodologies to develop a visually engaging and user-friendly travel website, prioritising features based on user feedback and technical feasibility while integrating tools to streamline enquiries and enhance the overall user experience.
Testing & Optimisation
Conducted thorough testing across multiple devices and platforms to ensure seamless compatibility and performance. Gathered internal feedback and refined the website iteratively based on user experience insights and design effectiveness.
Here, the next steps of the project are outlined, focusing on refining design elements, conducting additional user testing, and finalising the website’s features based on feedback to ensure an optimal user experience.
Refining Design Elements
Improve the design to enhance user navigation, clarity, and visual appeal based on feedback and testing.
Gathering and Analysing Feedback
Collect valuable insights from users and stakeholders to inform feature optimisations and address any usability challenges.
Conducting Further Usability Testing
Implement additional rounds of testing to ensure the platform functions seamlessly across multiple devices and meets user expectations.